This year an unparalleled dividend of 13 billion euros were paid to investors in Finland. Unicef wanted to reach out to this investor group and get them to consider also investing in children’s’ education as it has a significant ROI in children’s’ lives across the world.
We planned and executed a campaign that challenged the recipients of
dividend to calculate the impact that one percent of their dividend could mean
for children’s education and to donate accordingly. Together with an unknow investor Niina Hämäläinen, the Finnish investor millionaire Peter Vesterbacka gave his face for the campaign.