Did you know:
“57% worry they’ll discover fewer new things if companies always show them what they are looking for”
In the last decade we’ve seen a seismic shift in the way that marketers approach the retail category; big data and shopper marketing are starting to dominate the landscape. The Truth about Shopping aims to recapture
the lost ‘art of shopping’ at a time when the conversation has become increasingly scientific. Irrespective of what categories or markets, shopping is fundamentally determined by human behaviour. The study offers a rich human perspective on the role of shopping around the world today.
The Truth About Shopping report was first published in 2015.
Interested in the full Truth About Shopping report? Please contact email@example.com