Did you know:
“Moms today don’t want to be defined by each of the individual roles they have to play (family-me, work-me & self-me), but instead they want to be acknowledged for the skilful ways of integrating their many roles (particularly by their children)”
What drives today’s mother? What are her hopes for her children and indeed herself? How does she use technology to navigate the world around her? In marketing, we sometimes make the mistake of talking about mums in overly emotional terms. In truth, they are smart, economically savvy women who are leading technology usage, expertly trading in the currencies of advice and ideas, and realigning the values of the next generation. And yet, communication aimed at moms can be riddled with clichés; genuine originality in this space is short in supply. Therefore, we created this truth report with the aim to uncover some new ways of thinking about moms, and inspire to alternative communication with this powerful demographic.
The Truth About Moms report was first published in 2012.
Interested in the full Truth About Moms report? Please contact firstname.lastname@example.org