On a regular basis we discover the truth about specific subjects, topics or targets. We search consumer insights and we reveal the truth behind those insights in our truth studies. Truth Central is McCann’s global thought leadership unit. They are the engine behind the studies and they exist to create original research that can help shape and grow our clients’ businesses. And with the help of regional directors, each study covers up to 20 markets so we can give you a truly global view based on local perspectives. For more information about our studies please contact