We Finns save our coins into piggy banks, pay our mortgage loans quickly and think the bank manager is next from god. At least we used to. Times are changing rapidly. Personal finance is mobile, world is open, and sustainability way more than a fancy word. How a bank should help people to adapt and find the best relationship that works for them? One that supports their goals and dreams. One that is both trustworthy and inspiring. For us with Nordea one thing is clear: power is now with the people.